Kudos is a start up diaper brand lined with 100% cotton instead of plastic. They've also been certified to the strictest safety standard, OEKO-TEX® Standard 100. They recently received an investment from Gwyneth Paltrow and Mark Cuban from Shark Tank.


Custom Subscription Portal

Website Maintenance

Custom Feature Implementation

Bundles Implementation


09 Mar 2021

Project Brief

Providing ongoing maintenance and support of the kudos website. Also build out new features and functionality while working alongside their marketing team.

Project Scope

  • Custom Subscription Portal to match the purchase experience
  • Migration to Prive Subscriptions
  • Implementing an application to show discounts and shipping costs on the cart page
  • Migrating custom buy experience to traditional PDP landing page
  • Implementing bundles for diapers and wipes along with upsells in the cart


Several initiatives helped increase their conversion rate by over 200% from the first month in business.

Kudos achieved over $1M in revenue during their first year.

Success on the website translated over to an investment from Mark Cuban and Gwyneth Paltrow from Shark Tank.