Alo Yoga
Alo Yoga is a popular and well-known yoga-inspired activewear brand that offers a range of high-quality clothing and accessories designed for both yoga and everyday wear. The brand was founded in Los Angeles, California, and has gained a significant following among yoga enthusiasts and fitness enthusiasts alike.
Landing Page
Content Management
Custom Feature Development
Date19 Oct 2022
Project Brief
Build landing pages for the Aspen Collection Shop as well as an updated version of The Alo Gift Shop using Builder.io. The pages were also built to easily manage content.
Project Scope
Build high performing landing pages using Builder.io for winter launches for:
- The Aspen Collection
- There were 3 phases of drops for this collection all with an update to the page layout and content.
- Setup different content models with builder to handle different state changes of pages as capsules become available
- Add email pop up configured with Email marketing provider to collect emails for collection launch
- The Alo Gift Shop
- This was built for both men and women including video teaser and tabs to switch back and forth from women and men's
- Create Symbols so content can be managed without needing to interface with the page builder
- Setup different content models with builder to handle different state changes of pages as season progresses
Results
A diverse user experience and revealing of each sub-collection of the Aspen Collection.
Built a launch email list of over 100,000+ subscribers.
A fun and easy to navigate gift shop highlighting different gift recommendations for both men and women.